“This Is A No On So Many Levels”: Fans Call Out Heidi Klum’s ‘Inappropriate’ Ad with Daughter

People found these and immediately had to show somebody else.

Heidi Klum has blocked comments on an Instagram post showing what many have called an “inappropriate” lingerie ad with her daughter, Leni .

The mother-daughter duo posed together in a campaign for the Italian lingerie brand Intimissimi. A video shared on the supermodel’s page shows her and her 20-year-old daughter taking photos of each other in their bras with a vintage camera before embracing on a couch.

“New @intimissimiofficial with me and my daughter @leniklum just in time for the holiday season,” Heidi captioned the post.

The controversial ad raised eyebrows online, with thousands of users labeling the campaign “weird” and “inappropriate.”

“Which normal mom would pose together with her daughter in lingerie?” one user asked.

“There’s something wrong there,” another simply stated.

“Dude, that’s your mom,” a third said.

A separate user wrote: “Imagine a Dad and his son basically naked but in tight boxer shorts holding each other? Nobody would agree that’s ok or normal.”