Kim Kardashian’s Brand Now Sells A “Micro Bikini” But It’s Quickly Backfiring

The internet collected these, and it is hard to look away.

Kim Kardashian found her way back to the headlines with the latest line of products from her shapewear and apparel brand, SKIMS .

On July 1, the brand launched a Fits Everybody Picot Micro Teddy lingerie set in two colors — ultra pink and umber leopard print — retailing for $58 .

The limited-edition item immediately raised eyebrows on social media, both for its price and barely-there coverage.

“Just go get some ribbon and wrap it around you,” one netizen commented.

Ever since its launch in September 2019, Kim Kardashian’s SKIMS has sparked multiple controversies, ranging from allegations of cultural appropriation to unrealistic garment designs.

The brand was heavily condemned for the “ Ultimate Bush ” faux-hair thong in 2025.

It is once again facing similar criticism with the launch of the Micro Teddy bikini, which the SKIMS website claims is “made for late nights and lingering looks.”