“How You Do Marketing”: Sydney Sweeney Stuns Fans By Flashing The Camera In Latest Lingerie Promo

People found these and immediately had to show somebody else.

Sydney Sweeney has gone viral after unexpectedly lifting her T-shirt and flashing the camera in a behind-the-scenes video promoting her new lingerie brand, Syrn .

The moment took place during a casual shoot for the brand’s upcoming Valentine’s collection, where the actress used herself as the model in what her fans considered a flash of marketing genius .

Image credits: JC Olivera/Variety via Getty Images

In the video, Sweeney appears relaxed and informal, standing in the back of a pickup truck while wearing a white T-shirt and denim shorts.

Speaking directly to the camera, she walks viewers through several new Syrn pieces before abruptly lifting her shirt to reveal a light pink-colored lace b*a underneath.