“Talk About Creepy”: Heidi Klum’s Newest Lingerie Ad With Daughter Leni Sparks Backlash

People found these and immediately had to show somebody else.

Heidi Klum and her daughter Leni are once again facing online scrutiny after appearing together in a new lingerie campaign for Intimissimi. The mother-daughter duo who first collaborated with the brand in 2022 returned for another photoshoot promoting the label’s latest collection.

While the images highlight coordinated pink lace sets and the pair’s modeling chemistry, reactions online quickly turned divided.

Some viewers praised the campaign, but others called it “ creepy ” and “inappropriate,” reigniting a debate that has followed the two for years whenever they pose together in lingerie.

The latest Intimissimi campaign featured the pair modeling pieces from the brand’s new collection in soft pink and cherry-embroidered lace.

In the photos, Klum wore a hot-pink lace bra and thong set, along with a sheer bodysuit and a plunge bra paired with classic briefs. Meanwhile, Leni appeared in lighter pink designs from the brand’s “Cherry Baby” line, including a longline lace bra and matching thong with embroidered cherry details. In another look, she modeled a pastel pink pajama set from the same collection.