“Talk About Creepy”: Heidi Klum’s Newest Lingerie Ad With Daughter Leni Sparks Backlash

Both shared the campaign on social media. Klum posted a series of images captioned simply, “Neu @intimissimi mit @leniklum,” while Leni wrote, “The new @intimissimi special collection is out now, and so is our campaign!”

However, the campaign quickly sparked a discussion online. “Creepy,” one commenter wrote. “Very inappropriate , and that’s my polite way of commenting,” another said.

“I don’t like the vibe of this at all,” a third added.

Others defended the photoshoot, with one writing, “Her daughter is beautiful, they both rock that pink lingerie and own the photoshoot with their beauty and confidence!”