Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

Bonds also took to its Instagram page last month to launch its new Pride campaign with a multitude of posts dedicated to the LGBTQ+ community, even encouraging customers to donate to charities helping the community .

Unfortunately, negative comments started to once again flood the social media page, as a person wrote: “I will never buy ‘bonds’ again! Bye bye!”

“Just another step in the wrong direction. Will never support again,” a separate individual chimed in.

But other people saw Bonds’ initiative as a great move, as someone commented: “Thank you Bonds for showing your support and the diversity of those of us who wear Bonds.”

Another commentator penned: “Thanks for celebrating diversity, Bonds.”