Business Ventures And Bold Choices Define Sydney Sweeney’s Net Worth In 2025
That same month, Us Weekly revealed she was prepping to launch her own lingerie brand, one reportedly backed by Jeff Bezos and Lauren Sánchez.
Puck added that Coatue’s Ben Schwerin was also on board, linking the project to a firm with major stakes from Bezos and Dell.
Sydney Sweeney’s cheeky “Has Great Jeans” campaign with American Eagle didn’t land quietly. The wordplay stirred backlash online, with critics slamming the pun and the visuals tied to it.
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In May 2025, Sydney Sweeney teamed up with men’s grooming brand Dr. Squatch for one of her wildest stunts yet: a limited-edition soap bar made with a “touch” of her real bathwater.
Called Sydney’s Bathwater Bliss, the bar also featured sand and pine bark extract.
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Sweeney said she found the idea “weird in the best way.” Dr. Squatch exec John Ludeke described it as a product born from the brand’s love of quirky humor (per The New York Times ).
Sydney Sweeney’s real estate story mirrors her rise. It’s ambitious and unapologetically grand.
When her family moved to LA, they all shared a single room. “My mom and I shared a bed, and my dad and little brother shared a couch,” she once said. Years later, she’s flipping the script completely.
She paid off her mom’s mortgage, gifted her grandparents a filming set visit in Italy, and bought her uncle’s dream boat, according to Glamour .
Real estate, she’s said, is how she protects herself: “I don’t just go and spend money. I like to invest.”
Her first major buy came in 2022 when she purchased a 3,200-square-foot Tudor-style home in Westwood for $3 million (per New York Post ).
She later revealed on The Kelly Clarkson Show that she’d also repurchased her family’s old home.
Then came the upgrade: a $6.2 million fixer-upper in Bel Air in 2023, followed by a jaw-dropping $13.5 million oceanfront estate near Key West in 2024, which came complete with a wine room, aquarium, gym, and game space ( Architectural Digest ).