“Inappropriate”: Heidi Klum And Daughter Leni Slammed For Posing Together In Lingerie Photoshoot

Heidi has since disabled comments, but both herself and Leni received criticism on their respective pages.

“Why are you showing a mother and daughter basically looking like they’re attracted to each other?” read one comment. “What the f–k is this?”

“Am I the only one thinking this is a bit weird? .. campaign at least doesn’t work for me,” said another. “Like who dresses up in lingerie with his mom and prances around taking pics? Don’t know… I mean nothing wrong with that buy it’s not like [something] that makes sense in an ad, when I am looking to buy lingerie and stuff…”

Someone else wrote, “Congratulations. You’ve won Weirdest advert in the world award.”

Others, however, have come to their defense.

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“They are just modeling. They are not making out. Mother and daughter modeling for the same brand,” said a user.

Another stated, “BEAUTIFUL and I dont understand the comments who say it is weird to do this with your mom. WHY? Do they eventually see the female body and lingerie as something always s3xual? Or what is the problem?

“I’m really curious to understand their way of thinking, because to me, this is just a mother & daughter who are like best friends LOVE IT!”