Kim Kardashian’s Brand Now Sells A “Micro Bikini” But It’s Quickly Backfiring

She added that the $58 price tag was a crucial factor in the controversy , as was the lack of body inclusivity, which the brand claims to prioritize.

“I think the controversy sparks over the limited amount of material for the price, but also just who is wearing that out in public, realistically?” Salm said. “There’s such a broad spectrum of different body types, and that’s only going to cover probably one to two people in that realm.”