Olympian Jutta Leerdam Learns Her Fate After Exposing Her Underwear During Ice Event

“I’m not an expert in speed skating, but I understand this (unzipping the uniform after a race) is normal practice for speed skaters when they finish their race because the suit is very tight. It is normal practice and not a case of ambush (marketing),” Voumard said.

Ambush marketing occurs when a brand tries to associate itself with a major event, like the Olympics, the World Cup , or other globally recognised platforms, without being an official sponsor.

Previously, experts estimated that Leerdam might make a seven-figure amount from her spotlight-stealing moment .

“With Nike, I suspect you’re looking at a figure of over a million,” advertising expert Frederique de Laat, founder of female athlete marketing agency Branthlete, told AD .

Moreover, Leerdam has 6.2 million Instagram followers and could also earn around one cent per follower if she agrees to share sponsored posts.