Olympian Jutta Leerdam Learns Her Fate After Exposing Her Underwear During Ice Event
That could mean she earns up to $73,500 per sponsored Instagram post promoting Nike, according to Meindert Schut, editor-in-chief of Dutch business magazine Quote .
Leerdam seemed ecstatic while speaking about being a Nike Athlete around two months ago. She said it felt like a “blessing” to be part of the “NIKE family.”
“I’m a @nike athlete!!” she wrote on Instagram. “I still can’t quite believe it yet. The little girl in me is smiling so big, and the woman I’ve become is so proud.”
The speed skater said it was always her “dream” to become a Nike athlete, and she “never settled for less.”
“For NIKE to come on my path and want to work together is an honour beyond words,” she continued. “The fact that they believe in what I stand for on and off the ice is the biggest compliment of all.”
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Days after finishing the 1000m competition in Olympic record-breaking time, Leerdam took part in the women’s 500m competition on February 15.
She came in second, right behind her Dutch teammate, Femke Kok, and took home a silver medal .
On Thursday, February 19, Leerdam shared an emotional post from her Olympic victory-clinching moment, alongside a photo with mascara rolling down her eyelids.
She said the photo was a moment that proves “you don’t have to become less of yourself to achieve something great.”
A post shared by Jutta Leerdam (@juttaleerdam)
“Your looks don’t define you as a person or as an athlete. [And if you work hard and stay determined, it will all come together,” she wrote in the caption.
“It’s so ironic because my winged eyeliner and make-up are something I’ve been judged for during my whole career, when all it ever did was give me confidence and make me feel feminine and powerful,” she added.
The champion admitted she has dealt with “pressure” and “judgment” over the years. But she “never felt the need to prove anything.”
“I did this for me, my younger self, my family, and for all women who don’t want to be put in a box and just want to be their authentic selves,” she said.
“A reminder that you can be soft and strong, disciplined and feminine, all at once,” she added. “Never let anyone dim your light.”
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Leerdam’s fiancé and boxer-influencer, Jake Paul, commented “iconic” on her post.
He was in the crowd at the Olympics , cheering her on and celebrating her win.
“From now on, call me Jutta Leerdam’s fiancé,” he wrote on Instagram, sharing a video with Leerdam wearing her shiny Olympic medals around her neck.