“Put It Away Grandma”: Netizens Slam Madonna’s Steamy D&G Campaign With Brutal Age-Shaming

The kind of thing you have to look at twice before you believe it.

A new Dolce & Gabbana campaign featuring Madonna has stirred major backlash, with critics slamming the 67-year-old star’s provocative poses with younger men .

On Thursday, January 8, the luxury Italian brand released the full global campaign, including a commercial film and print advertisements featuring the Queen of Pop in the female lead role.

However, critics blasted the new ad, accusing the singer of having “ lost self-respect ” and creating “granny p*rn,” while others speculated about her facial features, reigniting whispers of cosmetic procedures.

“Oh my gosh she is disgusting in every way!” reacted one social media user.

The campaign, marking the brand’s milestone 20th anniversary, starred Madonna in an advert introducing two new scents, The One Eau de Parfum Intense and The One for Men Parfum.

She appeared in the jaw-dropping commercial alongside Cuban actor Alberto Guerra and a younger male model.

Filmed by fashion photographer Mert Alas, the campaign channeled the allure of 1970s Italian cinema through a sensual, cinematic short film .