Sydney Sweeney Stuns Fans By Launching Racy Lingerie Line After Illegal Stunt

The stunt “was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it,” CEO Steve Nissen said in a statement Monday.

Steve said the intellectual property rights to “the image of the Hollywood Sign” are owned by the Hollywood Chamber of Commerce. And anyone who intends to use or access the sign for commercial purposes is expected to obtain a license before doing so.