“Talk About Creepy”: Heidi Klum’s Newest Lingerie Ad With Daughter Leni Sparks Backlash

The campaigns also reflected how several of Klum’s children have begun entering the fashion industry.

Leni officially started modeling in 2020 after Klum initially held off on allowing her to work in the industry until she felt her daughter was ready. Since then, she has appeared on magazine covers, walked for Dolce & Gabbana, and built a large social media following.

More recently, Klum also posed for her first professional photoshoot with her son Henry , who made his runway debut in Paris in 2025.