“This Is A No On So Many Levels”: Fans Call Out Heidi Klum’s ‘Inappropriate’ Ad with Daughter

Last year, Heidi and Leni faced similar backlash for a festive lingerie photoshoot with Intimissimi. Wearing red lipstick, the two modeled the Christmas collection, composed of red and black lace lingerie.

“Find this a little weird. Mother is 50… seriously, jumping around together in lingerie is sick,” one commenter said.

“First thing I think of when I want to pose in my intimates: ‘My mom should be here!'” another sarcastically added.

Defending her decision to pose in sexy ads with Leni, Heidi told the DailyMail : ‘It’s been fun to shoot together. To do photoshoots together with her and just to see how she’s just very comfortable and also comfortable around me even when we’re doing underwear shoots or something like that.

“It makes me proud that my daughter is super comfortable in her skin also in front of me and around me because not every kid is in the world. So, I love that we have this beautiful relationship.”

A post shared by Intimissimi (@intimissimiofficial)

Last October, Heidi and Leni posed once more for Intimissimi in a photoshoot that the 51-year-old mother described as “so much fun.” And again, they were criticized, leading Heidi to deactivate comments.

“Who dresses up in lingerie with his mom and prances around taking pics? Don’t know… I mean nothing wrong with that buy it’s not like [something] that makes sense in an ad, when I am looking to buy lingerie and stuff,” a commenter wrote, while another said the photoshoot was the “weirdest advert in the world.”

The two were recently joined by Heidi’s mother, Erna, 80, to model the Italian brand’s collection of lightweight cashmere pieces.

“Three generations. New @intimissimiofficial with @leniklum and my mom,” Heidi wrote on Instagram.