“Wig For Private Parts”: Kim Kardashian Mocked Over Line Of Intimate Hair Underwear For SKIMS

It doesn’t matter how much backlash a product gets, negative or positive, the goal is for people to talk about it.

According to a 2025 review of two decades of viral marketing research, there’s a clear link between viral marketing triggers and impulse purchases . At the same time, social media plays a big part, as customers are encouraged to acquire and then share their purchase online.