“How You Do Marketing”: Sydney Sweeney Stuns Fans By Flashing The Camera In Latest Lingerie Promo

Sweeney has previously said her own experience growing up with a 32DD chest at just 12 years old motivated her to create undergarments that better serve women with larger natural busts.

That personal history has become a core part of Syrn’s identity and its marketing.

Backing for the brand is significant. Syrn is supported by Amazon founder Jeff Bezos and his wife Lauren Sanchez, whom Sweeney connected with after attending their wedding in Venice last year.