“How You Do Marketing”: Sydney Sweeney Stuns Fans By Flashing The Camera In Latest Lingerie Promo

Those involved in the business have openly signaled ambitions to rival celebrity lingerie powerhouses like Kim Kardashian’s Skims and Rihanna’s Savage x Fenty.

Skims, launched in 2019, is now valued at approximately $5 billion at the time of reporting, with outlets such as Forbes and Reuters confirming the number.

In comparison, rival brands like Savage x Fenty were estimated to be worth around $1 billion as of 2021, although more recent valuations haven’t been confirmed.