Sydney Sweeney Stuns Fans By Launching Racy Lingerie Line After Illegal Stunt

The brand has four personas: Seductress (the first-to-drop collection), Comfy (explained by the name itself), Playful (a collection of loungewear-meets-lingerie pieces like boxers and shorts), and Romantic (a drop expected to include garter belts, sheer teddies, and more).

Last year, reports said Sydney’s upcoming lingerie brand was backed by a venture capital company called Coatue, which has Jeff Bezos and his wife Lauren Sánchez on the list of investors.