“Talk About Creepy”: Heidi Klum’s Newest Lingerie Ad With Daughter Leni Sparks Backlash

This is far from the first time Klum and Leni’s joint campaigns have generated debate .

As previously reported by Bored Panda , the pair first posed together for Intimissimi in 2022 when Leni was 18. Since then, multiple campaigns, including shoots in 2023, 2024, and 2025, have received similar criticism online.