“Talk About Creepy”: Heidi Klum’s Newest Lingerie Ad With Daughter Leni Sparks Backlash

One 2024 campaign showing the two modeling matching lace sets was labeled “inappropriate” by some viewers. In another ad, the pair appeared taking photos of each other in lingerie while sitting together on a couch, a video that also sparked thousands of comments questioning the concept.

At times, Klum has disabled comments on posts related to the campaign after backlash intensified.

Despite the criticism, the two have continued collaborating with the brand.