“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

Meanwhile, Jake has defended himself, stating that his video was “empowering to a minority.” He further argued in a comment: “There are many different types of women.

“Women with different anatomy to what you consider ‘normal.’

“I am not a woman, nor have I ever claimed to be.

“This post is simply empowering a minority & I’m forever grateful for that.

“Your hate is a reflection of your own insecurities, not mine.”

One commenter said: “Obsessed! Thank you for always being inclusive in your sizing and models!”

“Number one reason I will always support your brand.”

Another shopper wrote: “The perfect amount of masculine beauty and feminine beauty combined!”

A separate individual added: “Bathing suits are for anyone who wants to wear them. Why does someone in a bathing suit bother you so much?”

A post shared by MOANA BIKINI (@moana_bikini)

A spokesperson for Moana Bikini told the DailyMail : “We find it quite absurd that people would cherry-pick this one individual post from our 12 years of business to make a wild statement about us not being empowering to women.

“Moana Bikini [is] – and [has] always been – one of the most inclusive and empowering brands in existence.

“This is not only in terms of our size and style range for women but – most importantly – in our love and acceptance of all races, ethnicities, body shapes and sizes, genders and sexual orientations. This hasn’t changed and never will change.”