“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

Appearing to completely disregard the backlash, Moana has since posted a new picture with Jake on Sunday (January 21), where he posed in the brand’s “Slop runch btm.”

A person quipped in the comments: “Women aren’t the only ones who wear bikinis y’all. No need to have a fit.”

The gender binary conforming fuelled outrage comes a year after Aussie swimwear brand Seafolly received similar responses when it collaborated with non-binary influencer Deni Todorovič.

Deni, who uses they/them pronouns, stirred controversy after they appeared in a photo posing in lime green bikini bottoms and a matching cover near Bondi Beach.