“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

“Many commenters are using the excuse that they believe it is ‘insulting to women,’ when in reality, it’s quite clear they are homophobic and have an issue with someone expressing their sexuality proudly and confidently.

“We’re happy to receive and hear people’s feedback – both negative and positive. But we’re not here to please everyone. That’s an impossible task.

“If people aren’t happy with this individual post of a proud, gay man wearing a piece of clothing he feels confident in, they can just keep scrolling or unfollow, can’t they?

“Imagine living a life where you choose to be offended by something and stick around, comment, and engage, only to make yourself more and more angry.

“This sounds like a them problem, not an us problem, to be honest.”