“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

They had captioned the picture on Instagram: “This marks the first time iconic Aussie swim giants @seafollyaustralia have worked with a trans ambassador/brand partner.”

The model later edited their caption to read: “Today, we made history. This marks the first time iconic Aussie swim giants @seafollyaustralia have worked with a Trans person.”

Deni’s seemingly innocent post provoked calls to boycott the brand from bigoted individuals, including writer Alexandra Marshall, notable for her transphobic views, who wrote that the swimwear brand was “mocking women.”

She wrote on X (formerly known as Twitter): “Bye @seafolly. Never again. Been buying swimsuits from you for many years. Never again.”

Seafolly later denied that Deni was an ambassador for the brand but did confirm that they were a “special guest” to the brand’s World Pride event in Sydney, the DailyMail reported.