Victoria’s Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

Proof that the world is stranger than anyone gives it credit for.

Damned if you do, damned if you don’t.

Lingerie chain Victoria’s Secret has long struggled with its marketing strategy, previously criticized for creating unreachable and unhealthy beauty standards.

It is now the brand’s attempt at becoming more inclusive and providing further visibility for marginalized communities which has sparked outrage across the internet.

Back in 2018, Victoria’s Secret former chief marketing officer Ed Razek was slammed for making insensitive remarks about brand talent.

Responsible for a homogenous, airbrushed, and sexualized brand image, Razek infuriated the public with comments he made in a Vogue.com interview about Victoria’s Secret’s casting practices: “Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. Well, why not? Because the show is a fantasy.”

Surprisingly, the confirmation of Razek’s departure came on the same day when news talks began circulating that Victoria’s Secret had hired its first-ever transgender model, Valentina Sampaio.