Victoria’s Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

A year later, the lingerie company signed Ali Tate-Cutler, its first-ever size-14 model.

The retailer worth billions of dollars has since undergone a rebranding, with new CEO Martin Waters being appointed in 2021, implementing policy changes and new partnerships with a number of new spokeswomen including Megan Rapinoe, Priyanka Chopra Jonas, and Naomi Osaka.

But new reports have revealed that Victoria’s Secret’s “woke and feminist makeover over the recent years” was being ditched, as it didn’t translate to business success after all.