Victoria’s Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

According to Business Of Fashion , the company spent the last two years overhauling its hyper-sexualized image in a bid to regain cultural relevance, and yet, sales have continued to decline.

The retailer’s prime objective now has reportedly been to improve profitability and cross back over $7 billion in annual sales.

As of May 2020, with over 1,070 stores, Victoria’s Secret reportedly remained the largest lingerie retailer in the United States.