Victoria’s Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

He had explained that “Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on.”

Nevertheless, CEO Martin reportedly admitted that the inclusivity initiatives were not profitable for the company, stating, “Despite everyone’s best endeavors, it’s not been enough to carry the day.”

According to Unreserved Media , Victoria’s Secret has had trouble withstanding newer brands who have marketed themselves as being inclusive from the start, such as Rihanna’s Savage X Fenty, because “Victoria’s Secret was built from the male gaze, while Rihanna’s Savage X Fenty is all about what women want.”