Victoria’s Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

Victoria’s Secret stock soared 15% in just five days after ditching its “wokeness strategy,” Finbold reported.

The decline in Victoria’s Secret’s sales coincided with the company’s decision to predominantly comprise its board of directors with women.

In 2021, American football star Megan called out the brand before its rebranding, claiming it had sent out a “really harmful” message that was “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired.”