Victoria’s Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

In a new attempt to revitalize itself, the brand has planned to bring back “sexiness.”

As reported by CNN , Victoria’s Secret’s efforts to promote inclusivity – which included getting rid of its famous “Angels” supermodels – earned “favorable reviews from online critics [but] never translated into sales.

”The retailer’s projected revenue for 2023 is reportedly $6.2 billion, which is 5% lower than it was last year, and even lower than 2020, when the brand’s revenue was $7.5 billion.